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Help Create a TurningPointe! |
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With an eye toward helping local women create a real TurningPointe in their lives, we donate a portion of sales to…
D.C. Impact is a women's self-defense training program that teaches women how to use their smarts and their strength to stay safe. Click Here
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We want to work ourselves out of a job with you! That’s right…we’re not looking to make you dependent on us – a very expensive and complicated relationship for both of us. Rather, our goal is to empower you and your firm through collaboration, education, and shared responsibility for moving your practice ahead.
That’s not to say that we don’t want long-term relationships with our clients. On the contrary, our most satisfied clients are those with whom we work over time and who require different solutions as their business matures and evolves.
The most important thing, though, is that our work with any client is first and foremost needs-based. That means that our solutions are tailored to your specific situation,business context, timing, resources, challenges, desires, and budget.We offer a variety of approaches to help you attract more clients, because one size does not fit all!
We’re also firm believers (based on lots of experience) in the following principles:
Professional service firms are full of Smart People with lots of education, credentials and expertise…but not necessarily the best at understanding about how to grow their practice. We respect what you do for your clients and encourage you to bring an open mind to learning something new about how to reach even more clients. For more background about this principle, read our free article, Why Smart People Don’t Know How to Market.
Marketing your professional service firm can be painless and even a joy, if you know what you’re doing. Building both your knowledge and skill is the most effective way to feel the joy! Many of our solutions are education-based, including our free e-newsletter, free articles, monthly Marketing Clinic, recorded talks, teleclasses, and Marketing Coaching. For more on this principle,read Painless Marketing for People Who Hate to Market.
If you rush to "market" your professional service firm—through brochures, a website, public talks, networking, or even sales calls—before putting a solid foundation in place, you’re wasting your money.So we start with the basics, like positioning and packaging, then move on to promotion, persuasion, and performance. Like any performer, you’vegot to have solid preparation before you’re ready for the big show. To learn more, read How to Shine a Spotlight on Your Professional Service Firm. We guarantee results!
When you work with us you can expect to see sustainable improvements in the quantity and quality of business that comes your way. Marketing will be easier,will make more sense, and you’ll be wiser about the best way to spend your precious marketing dollars, not to mention your firm’s unbillable hours. To learn more about how our needs-based, collaborative approach has produced measurable business results for clients time and again, read about our client case studies.
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