|
|
Help Create a TurningPointe! |
|
|
With an eye toward helping local women create a real TurningPointe in their lives, we donate a portion of sales to…
D.C. Impact is a women's self-defense training program that teaches women how to use their smarts and their strength to stay safe. Click Here
|
|
|
|
|
|
Market Strategy Coaching to Get & Stay On Track
3-Hour New Ideas! Marketing Strategy Session
1-Day Jump-Start Your Strategy Retreat
Marketing BootCamp and Advanced Clinic
The Maximize Your Online Strategy! Website Audit
Market Strategy Consulting and Action Planning
Marketing Implementation Services
Turbo-Charge Your Initiative: Internal marketing and rollout strategy for groups in large organizations
Deliver on Your Brand Promise - Alignment between your internal staff & external marketing strategy
Market Strategy Coaching to Get & Stay On Track:
Don't know where to start? Need a push to take those first steps? Perhaps you could just use the structure and discipline of a regular meeting (telephone or in person) to keep you on track or maybe what you've tried so far isn't paying off?
One-on-one coaching could be the perfect solution for you. It's private, discrete, and on your terms. It's also an affordable way to get marketing advice in small doses. Don't let expensive marketing firms or pricey consultants keep you from getting good advice!
We'll figure out where you need the most help, then focus on forward-looking planning, assignments, and execution on a weekly or biweekly basis. Get and stay on track, and make an immediate difference in your marketing results!
Packages:
Pay-as-You-Go (1 hour of marketing advice, as you need it)
Solid Start (5-hour block)
Now I'm Really Serious! (10-hour block)
Three-hour New Ideas! Marketing Strategy Session:
A quick, affordable way to get specific feedback and new ideas on your existing approach to attracting clients. You and any other key people in your firm complete two brief assessments before we meet, so that we can focus on where you need the most help.
One-day Jump-Start Your Marketing Strategy Retreat:
This is a concentrated day of learning, thinking, and talking about your firm's approach to marketing. It's a great way to kick-off getting serious about marketing your firm and includes your firm's top decision-makers. We usually do this as a local "retreat," away from the inevitable distractions of the office.
Marketing BootCamp and Advanced Clinic:
The trouble with most seminars and training is implementing what you learned once you leave the classroom for the real world. But what if you could get your firm's marketing strategy and action plan up and running in realtime, with support and feedback along the way?
That's exactly what you get in the More Clients Than You Ever Thought Possible! Advanced Marketing Clinic.
And if you need to get of the blocks really fast, check out the Create a TurningPointe! Marketing BootCamp.
These programs offer you the best of both worlds:
concentrated learning and hands-on problem solving in a group setting,
backed by real-life deliverables and support between sessions.
This is an affordable way to get in-depth advice, ideas, motivation and support to bring your firm's marketing aspirations to life!
For the 8-month Advanced Marketing Clinic curriculum and details, click here. For the 1-month Marketing BootCamp curriculum and details, click here.
Maximize Your Online Strategy! Website Audit:
Does your website engage people immediately with what's in it for them to learn more about your firm?
You've got all of 20 seconds before visitors to your site decide if
they're going to stay or move on! Are you maximizing your website as a
way to build and keep ongoing relationships with your clients?
If your firm's website could be working harder to help you attract and sustain attention from prospects and clients, but you don't know where to start, try our affordable Maximize Your Website!quick feedback and ideas you can immediately implement.
Marketing Strategy & Action Planning:
This is a phased approach to assessing your firm's marketing needs,
developing a strategy and detailed roadmap, then - if desired - helping
you implement. Some clients like the up-front help with strategic
thinking and planning, then take it from there. Others want the extra
help that the hard work of execution requires. We go at your pace, based on your business needs, constraints, timing, and budget.
Here's what you get:
A written strategy, based on data collected
through the best combination of methods for your firm: individual
meetings with key players, team meetings, 1-day executive retreat,
extant materials analysis, market research, client interviews, etc.
A detailed action plan, outlining a customized marketing system that will generate a steady stream of clients to your firm.
If you think you'd like to more about how we approach consulting or think your firm is a good candidate for this type of support, click here to complete the Are You Ready for a TurningPointe? questionnaire. This will help you think about the level of commitment needed and give you a snapshot of your firm's marketing and business status.
Marketing Implementation Services:
This is the hard part for most professional service firms...making marketing happen
is a function of carving out the time from precious billable hours -
not an easy task! However, you can do it, especially if you have help
with some of the more time-consuming product and system development
work that, once in place, will serve your firm for years to come. We
can help you with the following time-consuming things, freeing you to continue serving your clients:
Identity development (logo, business stationary, brand look + feel for website and other customer-facing materials)
Website development (including measurement systems to track your marketing investment and a customer relationship database)
Publication (topics, outlines, ghostwriting, research and placement for publication)
Speaking (topics, outlines, scripts, materials, slides, research and placement for events, coaching)
Publicity (press releases, press kits, events)
Keep-in-touch systems (e-zine or newsletter topics, writing, database development, set-up, delivery)
Brochures/leave-behinds (design, copywriting, production)
Direct mail (strategy, design, copywriting, production, bulk or tailored distribution)
New markets and client retention (re-niching, expansion, creating new for old, productizing your services)
Turbo-Charge Your Initiative - Marketing for Groups in Large Organizations:
As an "internal consultant" to your organization, are you getting enough support, buy-in, and resources for your initiatives?
Any major roll-out requires a conscious plan to manage organizational
resistance, new business processes, and the impact of technology.
Leverage a sound marketing and PR plan to accelerate buy-in, speed-to-market, and value for your internal clients...so they can serve their customers that much faster and effectively.
Deliver on Your Brand Promise Internal Alignment:
Does everyone in your firm share a clear focus on who your
target market is, the solutions you provide, and their specific role in
serving each client? Does your firm's leadership act as a role model
for how you want to be perceived in ther marketplace? If not, it's time to take a good look at what your firm can do to ensure everyone in your firm delivers on your brand promise!
|
